Yerth Motors Pvt. Ltd. has officially entered the global mobility space with the launch of a state-of-the-art innovation centre in Pune. The company is backed by automotive industry veterans Ashish Singh Joshi and Imran Ismail Mulla, bringing strong leadership and deep sector expertise to the venture.
Positioning itself as a global mobility brand, Yerth Motors is built around its proprietary philosophy of Hypermobility. By combining advanced engineering, cutting-edge technology, and connected ecosystems, the company aims to develop next-generation transportation platforms that are seamless, intelligent, and sustainable.
The newly established facility will serve as the core of Yerth Motors’ operations, driving its mission to deliver accessible, efficient, and future-ready mobility solutions across diverse global markets.
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Founders Ashish Singh Joshi and Imran Ismail Mulla bring seasoned leadership and deep technical expertise to the venture. Their combined strengths span across engineering & product development, expertise in brand building, industrializing future-ready mobility platforms and scaling mobility businesses – connecting high-tech innovation with real-world market demand to drive long-term value.
Making this announcement, Ashish Singh Joshi, Founder of Yerth Motors said: “As we launch Yerth Motors, we are building more than a global mobility company—we are shaping a globally relevant brand designed to scale across markets and resonate with the evolving aspirations of a new generation of riders. Hypermobility represents a strategic direction for us—guiding how we build products, engage with customers, and expand into new markets with solutions that are intuitive, connected, and aligned with how people live and move in an increasingly dynamic world.
Defining the company’s long-term vision and global ambition, Imran Ismail Mulla, Founder of Yerth Motors, said: “We are building Yerth Motors as a global mobility brand, engineered and designed for the world. Our approach brings together deep automotive engineering and next-generation consumer technology to create mobility solutions that are intelligent, adaptive, and seamlessly embedded into everyday life. As we grow, we are committed to establishing a strong global footprint through strategic partnerships, robust ecosystems, and a disciplined approach to innovation with hypermobility—positioning Yerth Motors at the forefront of the next evolution in mobility.”
The venture is launched in strategic partnership with a $2.2bn Indian Electronics Manufacturing Company. This venture marks a significant convergence of deep automotive engineering and advanced consumer electronics technology, providing Yerth Motors with the industrial scale and technological backbone required to lead the next evolution of transportation.
