Stryder Cycle, a Tata Enterprise, has announced the listing of its expanded range of kids’ mobility products on FirstCry.com. The collection features bicycles, tricycles, kick scooters, and other ride-ons designed to make it easier for parents to explore and purchase Stryder’s growing kids’ mobility lineup on India’s most trusted parenting platform.
This collaboration with FirstCry underscores Stryder Cycle’s strategic commitment to strengthening its presence in the kids’ mobility segment. As more families turn to FirstCry for safe, reliable, and child-focused products, Stryder Cycle aims to meet this demand by offering thoughtfully designed mobility options that support children through every stage of early development. With the addition of new tricycles and kick scooters, the brand continues to enhance product accessibility and visibility through FirstCry’s extensive reach and highly engaged parent community.
Rahul Gupta, Business Head of Stryder, commented on the announcement, “Our presence on FirstCry is a significant step in bringing Stryder’s kids’ mobility range closer to families across India. FirstCry’s strong credibility among parents makes it an ideal platform for us to showcase our growing kids’ mobility collection. Our products are thoughtfully designed with vibrant kid-friendly colours, rounded frames with no sharp edges, anti-slip pedals and grips, and stable riding geometries that help build balance and overall motor development of kids. We are committed to designing safe, development-focused mobility products and will continue to introduce more models in our kids’ mobility collection to meet the evolving needs of young riders.”
With this development, Stryder strengthens its omni-channel presence. The company’s full range including kids’ bicycles, tricycles, kick scooters, MTBs and E-bikes continues to be accessible via its own website, major e-commerce marketplaces like Flipkart and Amazon, and an extensive offline retail network of more than 4,000 retailers across India.
Stryder Cycle Pvt. Ltd., a wholly owned subsidiary of TATA International Limited (TIL), was established with a philanthropic mission to provide quality bicycles to the World Bicycle Relief in Africa. Recognized as The Most Trusted Brand for two consecutive years, India’s Leading Brands – Rising Star 2024, and India’s Most Preferred Brand in 2025, Stryder is dedicated to offering high-quality products and services aimed at enhancing health and lifestyle. Rooted in Tata Group heritage, the brand embodies innovation, delivering a diverse range of bicycles, including E-Bikes, MTB, Junior, Ladies, and Roadster bicycles.
