Nothing Bundt Cakes, a leading and rapidly growing franchisor of specialty bakeries has announced the sale of nine company-owned bakeries in the San Diego market to FS Investors, a private investment firm with a strong track record in brand development and operations.
Nothing Bundt Cakes was recently named America’s No. 1 Overall Restaurant Chain in Technomic’s America’s Favorite Chains survey. It was also the top choice among Gen Z and millennial consumers in the limited-service category. Nothing Bundt Cakes’ passionate and growing consumer following has supported continued unit expansion to nearly 700 locations across the U.S. and Canada. The brand continues to deliver strong performance driven by a beloved product with new and exciting flavors, industry-leading unit-level economics, and significant whitespace for continued expansion.
With this sale, FS Investors will take the lead in expanding Nothing Bundt Cakes’ presence throughout the region, with plans to more than double the number of bakeries in the years ahead.
“Our focus at Nothing Bundt Cakes is to accelerate growth and build upon the record that we set of over 100 new bakeries in 2024,” said Dolf Berle, CEO of Nothing Bundt Cakes. “Selling our San Diego company-owned bakeries to FS Investors gives them a platform from which they can build a significant number of new bakeries in this region. FS Investors brings deep knowledge of the San Diego market, a strong cultural alignment with Nothing Bundt Cakes, and a commitment to growth. Their local roots and track record as operators make them ideal stewards of the brand in Southern California. We are delighted to partner with FS Investors to build out the San Diego region in the coming years.”
“As owners and operators who live in the San Diego area, we are tremendously excited to add the Nothing Bundt Cakes brand to our family of companies,” said a spokesperson for FS Investors. “The opportunity to be owners in this fast-growing concept—with strong return-on-capital characteristics for new bakery builds—is very exciting for us. We look forward to bringing joy to the San Diego community through this award-winning product and guest experience.”
With broad consumer appeal, strong unit-level performance, and substantial room for expansion, Nothing Bundt Cakes is well-positioned to continue its trajectory as a category leader in the years ahead.
