Honeywell has unveiled new brand identities for its automation and aerospace businesses – Honeywell Technologies and Honeywell Aerospace ahead of the planned spin-off of its Aerospace division on June 29, 2026. Following the separation, both entities will operate as independent publicly traded companies.
With an estimated brand value of $18 billion and a legacy spanning 140 years, Honeywell said the new identities reflect the distinct strategic direction and long-term growth ambitions of each business while continuing to build on the company’s heritage of innovation.
- The automation business, to be known as Honeywell Technologies, will continue trading on the Nasdaq under the ticker “HON.” The company aims to lead the industrial sector’s transition from automation to autonomy through a broad portfolio of mission-critical technologies, software and outcome-driven solutions designed to enhance productivity and operational efficiency.
- Meanwhile, the aerospace business will operate as Honeywell Aerospace and trade on the Nasdaq under the ticker “HONA.” Positioned as one of the world’s largest publicly traded pure-play aerospace suppliers, the company will focus on advancing the future of aviation through technologies supporting electrification, automation and autonomous flight systems.
“Today marks another defining moment in our transformation into two independent, focused companies,” said Vimal Kapur, Chairman and CEO of Honeywell. “Drawing on Honeywell’s century-long legacy, these new brand identities honor our history while reflecting the bold vision and strategic focus that will define Honeywell Technologies and Honeywell Aerospace as standalone companies. This is the start of an exciting new era for both businesses.”
Honeywell Technologies
Honeywell Technologies’ new brand demonstrates the company’s clear focus and bold ambition. High-energy and kinetic, it retains the iconic Honeywell red as its anchor, alongside an expanded, more vibrant color palette and a modern “HT” monogram. The visual system, built around the concept of “intersections,” reflects where the company’s expertise meets technology to unlock precision, reliability and efficiency for its customers.
“Our new brand highlights the powerful intersections of our technology and expertise—from controls to intelligence to safety—that will redefine how industries operate, accelerating the shift toward a more autonomous future while unlocking new levels of growth and long-term value,” added Kapur. “As Honeywell Technologies, this bold new chapter strengthens our foundation for the future and reflects our ability to continuously evolve our capabilities to deliver outcomes for our customers.”
Honeywell Aerospace
The dynamic Honeywell Aerospace brand centers on a new, evolved logo – a stylized “H” and “A,” with swooping negative space that suggests the line of the horizon. Its signature color is a distinctive sunrise orange, evoking the shades of the horizon as a pilot sees it at dawn, with silver accents that reflect the materiality of aircraft. This color palette gives Honeywell Aerospace its own distinct identity while still reflecting the trust that Honeywell has built over years.
“Our new Honeywell Aerospace brand reflects the precision, confidence and forward momentum that has defined the past century of innovation and trusted performance we have delivered for our customers and partners,” said Jim Currier, President and CEO of Honeywell Aerospace. “As an independent company, we will be uniquely positioned to innovate faster, move with greater agility and shape the next era of aviation.”
More details on the new companies will be shared during their respective investor days, which will feature presentations, technology demonstrations and Q&A panels with their management teams.
Honeywell Aerospace will host its investor day in Phoenix, Arizona, on Wednesday, June 3, 2026, and Honeywell Technologies will host its investor day in New York City on Thursday, June 11, 2026. Real-time webcasts of the presentations can be accessed at http://www.honeywell.com/investor.
