Zeta Global, the AI Marketing Cloud, has appointed Nate Yohannes as President of Zeta Data & AI Lab and Global Head of Research and Development. Yohannes brings over 15 years of experience at the intersection of artificial intelligence and product innovation, with leadership roles at Meta, Microsoft, and the White House.
Most recently, Yohannes led Product Management for GenAI in Ads Ranking at Meta, where he oversaw AI strategy and development based on Meta’s Llama architecture to enhance the company’s core advertising capabilities. He joined Meta from Microsoft’s Office of the CTO.
In his new role, Yohannes will report to Zeta’s Chief Technology Officer, Christian Monberg. He will lead the Zeta Data & AI Lab and drive a culture of innovation and thought leadership across the organization. His mission is to help shape the next generation of marketing technology and deliver transformative results for Zeta’s global client base.
The Zeta Data & AI Lab is a newly formed innovation hub focused on exploring, testing, and scaling high-impact business opportunities beyond Zeta’s core offerings. Leveraging the company’s proprietary data, AI capabilities, and enterprise expertise, the lab aims to rapidly capitalize on emerging technologies and evolving market trends to unlock new revenue streams and fuel long-term growth.
“Nate is a rare kind of leader—equal parts visionary and builder—who understands how to turn breakthrough technologies into transformative outcomes,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. “We are on the cusp of a marketing revolution [powered by AI], and with Nate’s leadership, we are able to accelerate our innovation engine and turn today’s breakthroughs into tomorrow’s industry standards.”
“I’m honored to join Zeta at such a pivotal moment in the company’s history,” said Nate Yohannes. “With its powerful platform, proprietary data, bold vision, and David’s inspiring leadership, Zeta is uniquely positioned to lead the next wave of AI innovation. I look forward to contributing to its mission, building transformative products, attracting top talent, and helping our clients achieve extraordinary outcomes.”
