Since joining HMS Networks in fall 2024, PEAK-System Technik GmbH has been on a journey of integration within the HMS family. Now, in early 2026, PEAK takes the next step: its products are adopting a unified visual identity as part of HMS Networks. For customers and partners, this change signals clarity, continuity, and direction, while PEAK’s core values, product offerings, and points of contact remain unchanged.
PEAK’s refreshed look now aligns with HMS Networks’ established design language, highlighting that these pioneering products are backed by the global strength of an Industrial ICT leader. The iconic PEAK logo remains recognizable, now accompanied by “by HMS Networks” to reflect the brand’s integration. The familiar red and black color scheme gives way to HMS’s signature blue and white, connecting PEAK visually to other renowned Industrial ICT brands under the HMS umbrella, such as Anybus, Ewon, Intesis, Red Lion, N-Tron, Owasys, and Ixxat.
The visual integration of the PEAK brand is a natural continuation of the acquisition in 2024. Through the merger, PEAK has already gained access to global development resources, extensive know-how, and the financial stability and independence of the HMS Networks Group. At the same time, customers benefit from HMS Networks’ worldwide sales and service network, which makes it easier to access PEAK products and other solutions from HMS.
“A unified brand appearance helps customers find their way faster and understand connections more clearly and intuitively – especially in a technologically complex environment like ours,” explains Christian Adolph, Director Marketing, Business Development & Technical Support. “That PEAK also visually is now part of HMS reflects exactly that: a strong brand with its own identity and recognition, embedded in a group that stands for reliability, stability, and long-term perspectives.”
Aiming for Future Growth
With the updated look, PEAK and HMS Networks underline their commitment to offering customers secure, high-performance, and future-proof hardware and software for Automotive, Medical, and Industrial Communication.
“#1 Choice for Engineers’ remains our top priority and our central guiding principle,” adds Adolph. “We will communicate this message together with the fresh look repeatedly in the coming months and make it visible through campaigns. Because PEAK remains PEAK – but now clearly visible as part of HMS Networks.”
