In a groundbreaking move that combines sustainability, circular economy practices, and innovation, Bisleri International has joined forces with EcoLine Clothing, the sustainable fashion label by Shree Renga Polyester Pvt. Ltd. The partnership was formally cemented through a Memorandum of Understanding (MoU) signed at Bisleri’s Mumbai headquarters.
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Under this collaboration, Bisleri’s flagship recycling initiative, Bottles For Change, will play a key role in collecting used PET bottles. These bottles will then be processed using EcoLine’s advanced bottle-to-fabric technology to produce high-quality apparel and lifestyle products, including jackets, bags, uniforms, and more.
The MoU was signed by Mr. Angelo George, CEO of Bisleri International, and Mr. Sankar K, Chairman of Shree Renga Polyester. Also present were Mr. K. Ganesh, Head of Sustainability and CSR at Bisleri, and Mr. Senthil Sankar, Managing Director of Shree Renga Polyester and Co-founder of EcoLine Clothing.
EcoLine’s cutting-edge production techniques, such as dope dyeing and nanotechnology, are known for enhancing fabric durability while minimizing environmental impact. These methods have already seen success in partnerships with the Indian Army in Siachen and the Royal Government of Bhutan.
This alliance represents a powerful example of industry collaboration driving real-world impact. By turning waste into wearable solutions, Bisleri and EcoLine are setting a new standard for climate-conscious innovation and sustainable fashion in India.
Speaking on the occasion, Mr. Angelo George, CEO, Bisleri International said, “Plastic pollution is one of the most pressing environmental issues India faces today. At Bisleri, we believe managing plastic waste is not just an environmental responsibility but also an economic opportunity. Our partnership with Shree Renga Polyester through its EcoLine brand is a significant step forward in extending the life cycle of used plastic. Together, we are not just recycling PET bottles—we are reimagining their potential by transforming them into into sustainable fashion and lifestyle solutions.”
Mr. Sankar K, Founder & Chairman, Shree Renga Polyester Pvt. Ltd., added, “This collaboration is a powerful example of how two mission-driven organizations can create environmental and social impact at scale. At EcoLine, we believe sustainability must be visible, wearable, and affordable. With Bisleri’s nationwide collection network and our vertical integration, we’re excited to close the loop on plastic waste.”
The partnership will also include consumer awareness programs, green fashion campaigns, and transparent impact reporting.
