BJ’s Restaurant & Brewhouse is back and this time, with a clearer head. Hunger can make you do wild things, like almost inventing a Broccoli Cheddar Pizookie. But then we had a SNICKERS and it all made sense: the SNICKERS Pizookie was born.
We’ve teamed up with SNICKERS to bring you a chocolatey, nutty, caramel masterpiece. The SNICKERS Pizookie is more than a world-famous Pizookie dessert; it’s a moment. Stuffed with SNICKERS and topped with vanilla ice cream, chocolate cone coating, caramel sauce and SNICKERS pieces, this new take on BJ’s world-famous dessert is quite the upgrade. Whether you’re treating your crew to something sweet or celebrating a milestone with friends and loved ones, the SNICKERS Pizookie is the perfect way to turn any gathering into a social splurge. At BJ’s, we believe desserts should be as shareable as they are unforgettable—and this one’s guaranteed to be the star of the table.
“After relaunching our successful Fryckle Pizookie, we were torn on what Pizookie to launch to our guests next—a Broccoli Cheddar Pizookie or a more traditional, sweet Pizookie,” said Heidi Rogers, senior vice president of marketing at BJ’s Restaurants, Inc. “After flirting with the idea of another savory Pizookie, our sweet tooth kicked in and we knew we had to give BJ’s guests everything they deserve and more—a Pizookie made to be shared, savored and celebrated together—the SNICKERS Pizookie! Collaborating with SNICKERS and making a Pizookie with such an iconic candy has not only allowed us to up our Pizookie game, but hopefully bring real joy to our guests.”
The new SNICKERS Pizookie is available starting April 17, while supplies last, for dine-in only at all BJ’s Restaurant & Brewhouse locations. Whether you’re celebrating a special occasion or just craving something sweet, this is one Pizookie you won’t want to miss.
So, forget about infusing vegetables into our famed dessert (we’ve learned our lesson), and treat yourself to a piece of pure, blissful indulgence with the SNICKERS Pizookie.
