Sabre Hospitality, a division of global travel technology leader Sabre Corporation, has announced the multi-year renewal and expansion of its strategic partnership with Preferred Hotels & Resorts. The partnership now includes Sabre’s SynXis Retailing and Gift Card & Voucher solutions, aimed at generating new revenue streams and attracting additional guests to the brand’s global portfolio.
Preferred Hotels & Resorts is the world’s largest independent hotel brand, representing over 600 distinctive properties, including hotels, resorts, residences, and unique hotel groups across 80 countries. As part of the renewed agreement, the brand will continue leveraging a comprehensive suite of Sabre’s services, including the SynXis Booking Engine, GDS Distribution, Call Center Services, Digital Marketing, and SynXis Voice Agent solutions.
The expanded partnership ensures that Preferred Hotels & Resorts maintains access to Sabre’s full array of hospitality solutions to drive wider distribution of its member hotels and further boost engagement with its I Prefer Hotel Rewards program.
“Preferred Hotels & Resorts is not only a marquee customer but a true strategic partner for Sabre Hospitality, representing some of the most distinguished hotels in the world,” said Frank Trampert, Senior Vice President, Global Managing Director Commercial at Sabre Hospitality. “Our enduring relationship with Preferred reflects the strength of our collaboration, built on mutual trust, shared vision, and a commitment to co-innovation. Together, we continue to push boundaries, elevate guest experiences, and drive meaningful impact across the hospitality industry.”
“Sabre has long been a valued technology provider to Preferred, and we are pleased to continue our partnership as we further modernize our technology solutions, helping ensure customer satisfaction and personalization,” said Michelle Woodley, President of Preferred Hotels & Resorts. “The additional value of Sabre’s Gift Card & Vouchers combined with SynXis Retailing technology keeps us ahead of the game in the ever-changing hospitality technology space, while not losing sight of the needs of our employees and customers.”
