Cakebread Cellars, one of Napa Valley’s premier family-owned wineries, has announced the nationwide launch of its new brand, Bezel, from California’s Central Coast. Perfect for elevating everyday occasions, the latest innovation from the Cakebread family is available beginning in March. Bezel offers vibrant, fruit-forward wines that blend more than 50 years of the Cakebread family’s winemaking expertise with the Central Coast region’s unique terroirs. The new brand’s portfolio includes Cabernet Sauvignon, Chardonnay, Pinot Noir and Sauvignon Blanc (available in select markets).
“Bezel’s national debut marks an expansion in Cakebread Cellar’s commitment to making wines that are distinct and accessible,” said Mike Jaeger, President and CEO of Cakebread Cellars. “This new venture not only broadens Cakebread’s reach beyond Napa Valley, but also broadens the occasions we can serve, offering special wines for everyday moments.”
“Our family’s story, inspired by our parents, Dolores and Jack Cakebread, has always centered on bringing people together through welcoming experiences and high-quality wines,” said co-owners Bruce and Dennis Cakebread in a joint statement. “Bezel represents a continuation of this legacy, offering carefully crafted wines that pair best with friends and family. With its distinctive properties and lush vineyards, the Central Coast proved to be the perfect region to extend our family’s winemaking outside of Napa, embracing it as our new home for Bezel.”
Bezel wines are meticulously blended to showcase the defining elements of the Paso Robles and San Luis Obispo Coast AVAs. These regions foster ideal conditions for bright fruit flavors and refreshing acidity, delivering wines that are as enjoyable as they are expressive. Winemaker Jane Dunkley brings extensive international experience to Bezel, having worked 25 harvests across Australia, Italy, Portugal and the U.S., focusing on the Central Coast.
“The blend of sunny days and cool, ocean-driven nights on the Central Coast creates the ideal conditions for our grapes,” said Jane Dunkley, winemaker of Bezel. “Bezel captures the vibrant, fresh flavors that define the region with fruit-forward wines that are full of life. Each bottle reflects the dynamic character and essence of Paso Robles, offering a lively and engaging experience.”
Rooted in the craftsmanship that has defined Cakebread Cellars, Bezel’s name—a nod to the intricate setting in jewelry that enhances a gem’s luster and the precision and artistry in watchmaking—reflects the brand’s dedication to framing the region’s vibrant and exceptional wines in each bottle. At its heart, Bezel is for those who seek wines that balance quality, style, and an approachable price point, making it the perfect choice for making every day, not so everyday.
