SPINS, a leading provider of data, analytics, and omnichannel activation solutions for the Natural Products industry, has announced its acquisition of Lucky Labs. Lucky Labs is a digital technology company known for its innovative product locator platform, which helps brands connect with values-driven consumers in the beauty and wellness space—both online and in physical stores.
As the demand for clean and conscious beauty products rises, consumers are applying the same standards they expect from their food—transparency, sustainability, and better-for-you ingredients—to their beauty and wellness choices. These consumers are exploring and purchasing products through multiple channels, engaging with brands via digital media, e-commerce, and in-store experiences.
This acquisition significantly expands SPINS’ expertise in understanding conscious consumer behavior within this rapidly growing sector. It strengthens both companies’ dedication to providing brands with the data-driven insights needed to optimize media investments and improve the overall shopping experience.
“At SPINS, our mission has always been to accelerate the growth of values-led brands by equipping them with the intelligence and tools needed to deeply understand—and meaningfully engage—the modern consumer,” said Jay Margolis, CEO of SPINS. “With Lucky Labs, we’re taking the next step—helping our partners not only understand their consumers but also reach them in the moments that matter most. It’s about brands building enduring relationships with their customers and meeting their evolving needs.”
Lucky Labs’ platform is used by some of the most forward-thinking beauty and wellness brands to drive product discovery and track retail availability in real time. The technology uses first-party data from retail partners to provide granular visibility into inventory and shopper conversion behavior, allowing brands to drive more effective campaigns and improve ROI across every channel.
“SPINS and Lucky Labs share a common mission: helping conscious consumers find and support the brands they believe in,” said Sneh Parmar, CEO and Co-founder of Lucky Labs. “Together, we’re simplifying discovery and purchase for shoppers—while equipping brands and retailers with smarter, more connected tools to drive growth.”
“We’re excited to expand the SPINS ecosystem with standout beauty brands and some of the most recognized retailers in the industry,” added Nafis Azad, Co-founder and Chief Product Officer of Lucky Labs.
Together, SPINS and Lucky Labs offer a first-of-its-kind, end-to-end solution for beauty and wellness brands—combining market intelligence, product-level insights, and omnichannel shopper engagement into a single, unified platform.
