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Miva, Inc., a leading provider of ecommerce software and services, has launched Miva 10.12, a major update designed to empower enterprise ecommerce teams with faster, smarter scalability. The release lays the foundation for Vexture, Miva’s upcoming AI-powered search engine, and delivers significant enhancements in product page customization, brand styling, and task automation.

As ecommerce businesses face rising operational complexity and shopper expectations, Miva 10.12 offers a streamlined solution: enhancing the shopping experience while reducing overhead for ecommerce teams.

“With Miva 10.12, we’re giving merchants AI and design superpowers without relying on developers or third-party tools,” said Rick Wilson, CEO of Miva. “This release reflects our commitment to helping sellers stay agile, competitive, and fully in control of their tech stack.”

New features in Miva 10.12 include:

  • AI-Powered Product Discovery: Miva 10.12 adds platform infrastructure for Vexture, an AI-powered search engine that uses vector-based technology to interpret shopper intent. Merchants can now request access to the beta program.
  • Flexible, No-Code Page Layouts: Merchants can now create and assign product page designs without relying on developers or rigid templates.
  • Centralized Brand Styling: A new design control panel helps teams manage fonts, buttons, and page spacing across the site.
  • Improved Operational Visibility: Background tasks are now easier to monitor, prioritize, and troubleshoot, ensuring smoother performance at scale.

Miva 10.12 marks a key evolution in ecommerce, equipping sellers with AI and no-code tools to scale efficiently and stay competitive in a rapidly changing market.

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