Mars, the maker of some of the world’s most iconic treats and snacks, will return to the 2025 Sweets & Snacks Expo in Indianapolis from May 13–15. At booth #5202, Mars will spotlight its newest product innovations, all informed by evolving consumer trends, while sharing insights on how seasonal occasions are positively impacting the category and retailers alike.
“Treating plays an important role in life’s moments, big and small,” said Tim LeBel, President of Sales at Mars Wrigley North America. “As a consumer-obsessed company committed to shaping the future of snacking, Mars is constantly innovating ways for our brands to deliver exciting experiences with our products. Through new and nostalgic flavors, festive shapes and playful textures, we help drive the category and empower retailers to deliver moments of everyday happiness for consumers.”
Insights-Backed Innovations from Iconic Brands
Across the Mars portfolio, there are several new offerings that deliver on evolving consumer preferences, from heightened demand for better-for-you options, to Gen Z’s affinity for adventurous textures and formats, and chocolate’s continued reign around seasonal moments. At booth #5202, Mars will showcase a range of its latest innovations including:
STARBURST GOODIES: These new STARBURST gummies are plant based with 4g of sugar per serving, and are an excellent source of fiber —no wonder why they’re called GOODIES. Made with real fruit juice, STARBURST GOODIES are the sweet treat you’ve been waiting for.
M&M’S Peanut Butter & Jelly: The latest star of the M&M’S Peanut Butter portfolio features berry flavored bite-sized chocolate treats with a deliciously smooth peanut butter center that will transport fans to the delicious experience of a PB&J sandwich.
SKITTLES POP’D Original & Sour: These new SKITTLES innovations taps into the freeze-dried candy craze, featuring an unexpectedly crunchy, crispy way to enjoy the fruity SKITTLES Original and new Sour flavors.
SNICKERS Pecan: A delicious twist on the candy bar you love, featuring the perfect blend of caramel, nougat and milk chocolate, now complemented by the savory-sweetness of pecans.
SNICKERS Shapes: SNICKERS Shapes feature the same satisfying roasted peanuts, creamy caramel, smooth nougat and milk chocolate iconic to SNICKERS, but in festive seasonal shapes to maximize holiday joy from Easter to the holidays and every festive moment in between.
Leaning into Stretched Seasons
Consumers are using festive treats and the traditions around them as a way to extend the joy of seasons. This includes microseasons and new moments for celebration, such as Summerween and Augtober—early Halloween festivities that emerged across social media last year.
Seasonal moments are a key driver in how and when consumers plan, shop and treat themselves. With celebrations starting earlier and lasting longer, there is even more opportunity to engage shoppers and grow baskets.
To learn more and hear firsthand insight, join Tim LeBel on Tuesday, May 13 at 2 pm on the Gold Stage (booth #4359), in a can’t-miss panel discussion around how leading companies are capitalizing on extended seasons to meet demand across the shopper journey and drive incremental growth. If you’re planning to be at the Sweets & Snacks Expo, stop by booth #5202.
