Lubrizol has entered into a distribution partnership with Palmer Holland, Inc. to broaden access to its innovative ingredient solutions across the nutraceutical, dietary supplement, and food and beverage markets in the Northeastern United States.
This agreement supports the growing demand for Lubrizol’s proprietary microencapsulation technology, which enhances ingredient delivery and bioavailability ensuring nutraceutical products are both effective and enjoyable. Lubrizol’s portfolio of branded microencapsulated ingredients includes LIPOFER Iron, MAGSHAPE Magnesium, ZINCNOVA Zinc, CURCUSHINE Curcumin, NEWCAFF Caffeine, LIPOPHYTOL Phytosterols, and LIPOCAL Calcium, all manufactured in Europe.
“Recent clinical and consumer studies have affirmed the benefits of our microencapsulation technology in relation to taste and sensorial profile along with absorption and bioavailability for our products, LIPOFER and MAGSHAPE. We are excited to deliver our innovation to more consumers,” said Ricardo Pereira, Senior Director, Regional Business at Lubrizol. “Our new partnership with Palmer Holland expands our reach, enabling our customers to create their next generation of innovation.”
“Lubrizol’s value proposition and focus on quality align well with Palmer Holland’s mission to source branded ingredients designed to meet the needs of tomorrow,” said Bret Horace, Palmer Holland’s Vice President – Consumer & Life Sciences. “With this partnership, we are addressing the needs of our customers by offering a best-in-class solution to assist in the creation of healthier, better-tasting nutraceutical products.”
