The FIFA World Cup 2026 New York New Jersey (NYNJ) Host Committee unveiled its official regional poster recently, which was created by award-winning artist Rich Tu, a New Jersey native now based in Brooklyn. More than a visual tribute to the upcoming tournament, the poster also launches a bold beautification initiative, introducing public art installations across New York City and New Jersey in the lead-up to FIFA World Cup 2026.
The unveiling occurred at iconic venues, including One Times Square, famously known for the New Year’s Eve Ball drop. The digital poster is now on display, giving passersby the opportunity to catch a glimpse every time they glance upward. It also made its debut at MetLife Stadium, which is set to host nine FIFA Club World Cup 2025 matches and eight FIFA World Cup 2026 games—both Finals included.
“The FIFA World Cup is not just about the game—it’s about energy, culture, and the communities that make it unforgettable,” said Rich Tu. “As someone who grew up in NJ, I wanted the poster to reflect the vibrancy and diversity that define this region. If you look closely, you’ll find visual nods to both NY and NJ—each element intentionally expressive and distinct. I’m proud to contribute to a moment that celebrates the tournament and honors the spirit of our region on a global stage.”
“This poster is a bold celebration of everything that makes the NYNJ region so dynamic—our diversity, creativity, and unmistakable energy,” said Bettina Garibaldi, Chief Marketing and Communications Officer of the NYNJ Host Committee. “Rich Tu’s design captures the essence of who we are: a region that stands out. It reflects the communities we’re proud to represent, and it sets the tone for how we’ll engage, excite, and inspire fans on the road to 2026.
