IndiGo, India’s leading airline, has announced plans to enter into a strategic agreement with Accor, a global leader in hospitality, to offer unique travel and accommodation benefits to their respective loyalty program members.
As part of this broader partnership, IndiGo and Accor will collaborate through their loyalty programs – IndiGo BluChip and ALL – Accor Live Limitless. In the coming weeks, the two companies will work on shaping a comprehensive engagement framework aimed at launching a compelling joint value proposition designed to deepen customer loyalty and drive stronger member engagement.
This first-of-its-kind alliance between IndiGo’s BluChip Rewards and Accor’s ALL program will enable members to access a host of integrated benefits, including reciprocal earning and redemption of loyalty points, co-branded initiatives, and seamless two-way points conversion. Members will enjoy greater flexibility to earn and redeem points across flights, hotel stays, and curated experiences—enriching their travel journeys.
In addition, IndiGo and Accor will pursue joint marketing efforts and explore further opportunities for strategic growth and innovation in the travel and hospitality space.
Pieter Elbers, Chief Executive Officer, IndiGo said, “We are excited to be working on a strategic partnership with Accor to elevate the travel experience and maximize the rewards of our valued loyalty members. Last year at IndiGo’s 18th anniversary, the launch of BluChip loyalty program was announced. And to date, since its launch in November 2024, over 2 million members have already enrolled with BluChip. Now IndiGo moves to the next phase to strengthen its loyalty program by exploring and developing strategic partnerships. In line with IndiGo’s ambition to become a global aviation player, partnering with Accor, a likeminded global hospitality brand, will open new and unapparelled opportunities for IndiGo’s BluChip members. As India’s economy soars and the aspirations of its people evolve, we are also reimagining air travel to offer our customers enhanced benefits.”
Sébastien Bazin, Chairman & Chief Executive Officer Accor, said, “At Accor, we are dedicated to redefining hospitality by creating seamless, rewarding and meaningful experiences for our guests worldwide. This exciting partnership with IndiGo represents a powerful synergy between travel and hospitality, bringing together two industry leaders to enhance the journey of millions of loyalty members. Together ALL and BluChip will expand the horizons of customer engagement, offering greater flexibility and value across flights, stays and experiences. We are thrilled to take this bold step with IndiGo and look forward to shaping the future of travel together.”
