Fujitsu has announced the joint development of a new training platform with Seven-Eleven Japan Co., Ltd., designed to support store employee training and accelerate the digital transformation of retail operations. The platform was launched on March 25, 2025, in select directly managed stores and is part of a broader next-generation store system being developed by Seven-Eleven Japan.
Built on Fujitsu’s Digital Touchpoint, an offering that delivers personalized learning experiences based on customers’ digital literacy, the platform offers a comprehensive learning environment for mastering convenience store operations. Key features include real-time skill tracking, faster employee onboarding, improved retention, and reduced training burden for franchise owners and store managers. Ultimately, the platform is expected to benefit more than 400,000 employees across roughly 22,000 stores nationwide.
This initiative responds to pressing challenges in the retail industry, such as Japan’s declining birthrate, aging population, and tightening labor market, alongside a growing need for training programs suited to foreign workers. With this Background in mind, Seven-Eleven Japan has been promoting the digitalization of store employee education, such as the distribution of videos to stores and the use of electronic manuals. In order to accelerate this trend, the headquarters will strengthen its support.
Overview of the developed platform
The platform empowers store employees to monitor their real-time progress in mastering operational skills via mobile devices and tablets that will be set up in-store. Tailored courses enable employees to learn about store operations at their own pace. Simultaneously, owners and store managers gain real-time visibility into employee learning and skill development, fostering smoother communication and more targeted coaching. The intuitive interface allows for easy access to crucial information, including manuals, enabling efficient customer service.
Future Plans
Fujitsu will continue to contribute to the efficiency and quality of employee training across all Seven-Eleven Japan stores through the provision of this platform. In the future, under Fujitsu Uvance, the platform will evolve further into a store operation and talent development support solution utilizing cutting-edge technologies such as AI and data analysis. This will promote communication within stores and between multiple stores operated by the same owner, maximize customer satisfaction, and contribute to increased store sales and profitability.
Fujitsu’s Commitment to the Sustainable Development Goals (SDGs)
The Sustainable Development Goals (SDGs) adopted by the United Nations in 2015 represent a set of common goals to be achieved worldwide by 2030. Fujitsu’s purpose — “to make the world more sustainable by building trust in society through innovation” — is a promise to contribute to the vision of a better future empowered by the SDGs.
