Pizza Hut is giving the caviar trend an indulgent twist with the debut of Pizza Caviar, a first-of-its-kind creation that reimagines the fine dining staple in a bold, unexpected way. As upscale eateries embrace the hi-low pairing of caviar with comfort foods, Pizza Hut asked the ultimate question: why settle for adding caviar to pizza when you can reinvent it entirely? The result is a daring new food concept. Inspired by the growing popularity of “caviar bumps,” these bite-sized pearls are packed with pepperoni flavor and made for dipping, dunking, and yes—bumping.
Designed to mimic the look and texture of traditional caviar—minus the fish—Pizza Caviar delivers a bold, smoky pepperoni punch in a playful new format. It takes center stage in the limited-edition Pizza Caviar Bump Box, a luxurious spin on Pizza Hut’s classic My Hut Box. The box features a cheese Personal Pan Pizza and your choice of three plain boneless wings or fries, all topped with bursts of pepperoni-flavored Pizza Caviar.
“As a brand that’s always pushing the boundaries of what pizza culture can be, we saw an opportunity to take one of today’s biggest food trends and make it our own,” says Melissa Friebe, Chief Marketing Officer of Pizza Hut. “Pizza Caviar is our way of bringing a touch of indulgence, while staying true to the flavors people love from Pizza Hut.”
Pizza Hut’s new product innovation, Pizza Caviar Bump Box will be available exclusively at the Pizza Hut located at 932 8th Avenue in New York City from April 10th – April 12th from 4-8 p.m., while supplies last.
