AWL Agri Business Limited (formerly Adani Wilmar Limited), one of India’s leading Food FMCG companies, has expanded its product portfolio with the launch of Fortune Cake Premix for the B2B and HoReCa segments. Strengthening the trusted Fortune brand, the new premix is available in three variants, namely Classic Vanilla, Premium Vanilla, and Premium Chocolate, providing a versatile foundation for baking exceptional cakes.
This launch underscores AWL Agri Business Limited’s commitment to meeting the rising demand for professional-grade cake premixes that ensure consistency, rich flavors, and easy preparation, all while optimizing time in high-paced kitchen environments. Designed for a diverse range of users—including bakery and pastry chefs, procurement managers, home bakers, cloud kitchens, and catering services—Fortune Cake Premix offers a reliable, high-quality solution for superior baking results.
The product’s egg-free formulation caters to vegetarian, egg-intolerant, and health-conscious consumers. The quality of the product ensures consistent results and a delicious, high-quality taste every time. Streamlined and quick cooking preparation saves valuable time in busy kitchen environments, and the premix provides a blank canvas for adding unique toppings, fillings, and flavours, offering versatility and customization.
Backed by extensive market research to understand consumer-buying behaviour, the product is crafted using the finest ingredients to provide professional bakers with the consistency required for high-quality cake production, removing the challenges associated with baking traditionally. Recognizing the growing preference for premium and standardized bakery products, Fortune Cake Premix is tailored to meet the expectations of those who seeking effortless baking solutions.
Mukesh Mishra, Senior Vice President – Sales & Marketing, AWL Agri Business Limited said, “For years, AWL Agri Business Limited has been a trusted supplier to the B2B and HoReCa segment, delivering quality ingredients that professionals rely on. The Fortune Cake Premix is a natural extension of this commitment. We’ve listened to our partners and developed a product that addresses their need for consistency, efficiency, and versatility in the baking process. It leverages the trust and quality associated with the Fortune brand.”
“By targeting a broad spectrum of culinary experts, we are significantly expanding our consumer base. We believe that premix segment is still under-penetrated with significant scope for growth and disruption. We are confident that our new product will elevate our positioning in the Food FMCG category.” Mukesh Mishra further added.
